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3. B2B is about improving sell/buy relationships
Therefore the efficiency of information flow at the buy/sell boundaries between businesses is very important. No doubt your company has many information systems, ranging from desktop PCs and laptops to ‘multi-user’ departmental or company wide systems running everything from stock control, order processing, payroll, email to web sites. However, the majority of buying and selling is still carried out between companies via the spoken and written word. It is like each business is an “island of information” rather than one continuous flow of data, supporting the flow of goods and services between trading partners.
Telephone, fax and email based transactions are inefficient in the long term. Both parties will waste time re-entering data into their own systems.
Also, think of the time wasted when customers try to contact their account manager, who is busy or away, then exchanging of voice mail, emails, etc. simply to place a repeat order. Even if there is another person able to help the customer, they waste time explaining their existing account requirements.
If two companies are in a well established ‘repeat business’ relationship, and/or the value of each transaction is high, it makes sense for one or ideally both of them to explore ways in which they can reduce the overheads for buying and/or selling.
 
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