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Market Leadership Product Leadership Operational Excellence Customer Intimacy Guidelines
 Take a step back - and consider why outsourcing might work to your advantage … 
Why outsource? A business cannot succeed as a ‘jack of all trades, master at none’ ...
  A more formal way of expressing this commonly accepted doctrine (according to Treacy/Wiersema - see diagram) is that a business must decide on one of three paths to market leadership;

Product Leadership
Operational Excellence
Customer Intimacy
All businesses must maintain minimum ‘threshold’ standards in all aspects of product development, operations and customer relations, but should focus on one for excellence and market leadership.
Therefore, in order to excel in other dimensions apart from its chosen path, a business should choose added-value partners who can provide a complimentary ‘best fit’ approach if it wishes to stay focused, yet reach or exceed threshold skills in other areas.
Source:The Discipline of Market Leaders (Treacy/Wiersema) ISBN 0-210-40719-1
“The companies that outsource successfully are investing time and resources now in the skills, processes, resources and governance structures to manage long-term relationships in uncertain and changing times.”

(Source:Roger Cox VP IT Management Strategy & Planning Research, Gartner Group, quoted in Internet Works)
 
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